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McDonald's vs Burger King McDonald's and Burger King are both fast food restaurants. Whenever McDonald's is thinking about adding a new location, McDonald's does plenty of heavy market research. Wherever a McDonald's pops up, a fast food fan can expect a Burger King to spring up nearby. This is because it is part of Burger King's marketing strategy to always be next to a McDonald's.

Contributed by veramichiru on March 1, 2008, at 3:03 PM UTC.

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This intel was contributed by veramichiru

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